SEATTLE, July 31, 2012–Ford Motor Company’s worldwide EcoBoost Movement hits the world’s fastest motorsport – the NHRA Full Throttle Series – in this weekend’s race at Pacific Raceways.
Bob Tasca III, whose grandfather Bob Tasca Sr. convinced Ford to get involved in the National Hot Rod Association in the sport’s infancy, is proud to compete with the white, black and Ford Blue livery on his Ford Shelby Mustang in Seattle.
“Seattle is a big race for us and it’s a big race for EcoBoost,” said Bob Tasca III, who still works at the Tasca family dealership his grandfather founded in Rhode Island. “It’s technology that Ford Motor Company really has pioneered and it’s changed the landscape of making modern-day vehicles fuel efficient and at the same time not giving up any performance.”
Special Ford EcoBoost livery will be highly visible with selected Ford drivers around the world during August to raise awareness of Ford’s latest global engine technology among consumers.
Drivers competing in the NASCAR Sprint Cup and Nationwide Series, along with NHRA and Best in the Desert Racing Association will participate in North America, while their counterparts in the FIA World Rally Championship and China Touring Car Championship are involved in other parts of the world.
EcoBoost is Ford’s global engine technology that uses smaller turbocharged engines to provide increased power and fuel efficiency while also decreasing emissions.
“You know the old saying ‘You can’t have your cake and eat it, too,’” Tasca said. “This EcoBoost technology actually gives you both. It gives you performance of a vehicle that you expect and fuel economy that you can’t believe. It’s great to be a part of this global initiative with racing to bring awareness to the EcoBoost technology.
“There’s always a lot of buzz about hybrid vehicles and electric vehicles and although they have a great place in the marketplace, there’s no better technology that’s more affordable that gives the performance and the fuel economy than EcoBoost technology and you can find it in Fords across the line-up, from the F-150 to the Ford Flex, all the way into the new Ford Fusion coming. It’s just exciting to be out here spreading the word for Ford.”
For live updates, follow the Motorcraft/Quick Lane Ford Shelby Mustang team on Twitter (MQL_Racing) and Facebook (click on the “Twitter” icon). Follow driver Bob Tasca III on Twitter at @Tasca3 and Facebook.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
Motorcraft® offers a complete line of replacement parts that are recommended and approved by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer exceptional value with the highest quality and right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln dealers, independent distributors, and automotive parts retailers and are backed by Ford Motor Company’s Service Parts Limited Warranty. For more information, visit www.motorcraft.com.
About Quick Lane Tire & Auto Centers
Quick Lane® provides automotive quick services for all makes and models. Quick Lane’s nationwide network of 600 facilities, each providing the convenience of an aftermarket company (no appointment necessary, service while you wait, evening and weekend hours, competitive prices) with the confidence of a major automotive manufacturer (quality parts, factory-trained technicians). Quick Lane® is a registered trademark of Ford Motor Company. For more information, visit www.quicklane.com.
FordParts.com allows repair shops, body shops, fleets and do-it-yourselfers to purchase online over 280,000 Genuine Ford and Motorcraft parts quickly and easily. As well as the convenience of ordering parts online 24/7, FordParts.com provides full line catalogs with VIN look-up, parts pricing, inventory availability, FedEx over-night shipping, and technical illustrations of over 22,000 parts and assemblies. For more information, visit www.fordparts.com.