DEARBORN, Mich., Oct. 30, 2012 – In 2013 – for the first time in 20 years – Motorcraft will unite its NHRA Full Throttle Series Drag Racing and NASCAR Sprint Cup programs with one uniform paint scheme.
Both the No. 21 Ford Fusion owned by Wood Brothers Racing and the Ford Shelby Mustang Funny Car driven and owned by Bob Tasca III will compete in the striking red and white “Motorcraft Legacy” paint scheme that is a modern twist on and tribute to the one the Wood family conceived and campaigned beginning in 1965, and brought back in 2011.
Next year’s design also incorporates Ford brands Quick Lane and FordParts.com, as it has in the past.
Motorcraft has been first to support Ford’s motorsports efforts since 1985, when Ford Customer Service Division and its storied brand launched a multi-platform marketing effort that included NASCAR, NHRA and IMSA.
Since then, FCSD and its associated brands have raced to the winner’s circle for generations with storied team owners and big names behind the wheel – from NHRA’s Kenny Bernstein and Bob Glidden, to NASCAR champions Trevor Bayne, Bill Elliott, Dale Jarrett and Geoff Bodine. Not to mention John Jones, Scott Pruett, Lyn St. James, Bruce Jenner and Wally Dallenbach Jr.
“Ford Customer Service Division and its Motorcraft brand’s involvement was instrumental in reviving Ford’s motorsports program in the mid-1980s,” said Mary Lou Quesnell, Marketing Director, FCSD. “Motorcraft was the first to step up with support and in that way really acknowledge that racing Fords on the track sells Fords and Motorcraft parts in showrooms and stores. We’re proud to carry on the tradition.”
The last time the NHRA and NASCAR entries matched was in 1993, with Glidden’s Pro Stock entry and Bud Moore Racing’s No. 15 NASCAR Cup Ford driven by Geoff Bodine.
Motorcraft began its storied partnership with the much-loved Wood Brothers Racing team in 2001.
“Our family’s relationship with Ford stretches back to the early days, and racing a Ford with Ford brands on our car is something special to us,” said Eddie Wood, who with brother Len took over operations from their father Glen and uncle Leonard, both NASCAR Hall of Famers. “When you look at the list of people who have raced with Motorcraft on the sides of their cars, there are so many stories behind those names. We’re happy to be on the list.”
Tasca, who spent more time at the Rhode Island Ford dealership his late grandfather Bob Tasca Sr. founded than he did at home, remembers the rows of parts there and asking his father Bob Tasca Jr. why some boxes were red and some were blue.
“I literally grew up with the Motorcraft brand,” Bob III said. “To grow up and race a Ford in the NHRA like my grandfather did with Ford brands on the car is a dream to me. I’m excited every week to talk about the business I’m so passionate about and that is so much a part of me.”
Motorcraft and fellow Ford brands Quick Lane and FordParts.com will carry on the tradition in 2013.
For live updates, follow the Motorcraft/Quick Lane Ford Shelby Mustang team on Twitter (MQL_Racing) and Facebook (click on the “Twitter” icon). Follow driver Bob Tasca III on Twitter at @Tasca3 and Facebook, Wood Brothers Racing on Twitter (@WoodBrothers21) and Facebook, and driver Trevor Bayne on Twitter (@TBayne21) and Facebook.
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Motorcraft® offers a complete line of replacement parts that are recommended and approved by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer exceptional value with the highest quality and right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln dealers, independent distributors, and automotive parts retailers and are backed by Ford Motor Company’s Service Parts Limited Warranty. For more information, visit www.motorcraft.com.
About Quick Lane Tire & Auto Centers
Quick Lane® provides automotive quick services for all makes and models. Quick Lane’s nationwide network of 600 facilities, each providing the convenience of an aftermarket company (no appointment necessary, service while you wait, evening and weekend hours, competitive prices) with the confidence of a major automotive manufacturer (quality parts, factory-trained technicians). Quick Lane® is a registered trademark of Ford Motor Company. For more information, visit www.quicklane.com.
FordParts.com allows repair shops, body shops, fleets and do-it-yourselfers to purchase online over 280,000 Genuine Ford and Motorcraft parts quickly and easily. As well as the convenience of ordering parts online 24/7, FordParts.com provides full line catalogs with VIN look-up, parts pricing, inventory availability, FedEx over-night shipping, and technical illustrations of over 22,000 parts and assemblies. For more information, visit www.fordparts.com.