MOTORCRAFT AND QUICK LANE BECOME A TRIPLE THREAT WITH THREE SOCIAL MEDIA OUTLETS
DEARBORN, Mich., May 11, 2009 – Motorcraft and Quick Lane Racing have enhanced their online presence with the addition of three social media sites to keep race fans informed of the very latest team news, sweepstakes and offers.
This week, Motorcraft and Quick Lane launched Facebook, Twitter, and Flickr accounts as a supplement to their current online presence.
Fans can access updates on Motorcraft and Quick Lane when they sign-up for a Twitter, Facebook, or Flickr account for free by visiting the sites below:
· Twitter.com and “follow” Motorcraft and Quick Lane Racing at www.twitter.com/MQL_Racing
· Facebook.com and become a Fan of Motorcraft and Quick Lane Racing at http://www.facebook.com/home.php#/pages/Motorcraft-and-Quick-Lane-Racing/47802391148
· Flickr.com and begin receiving access to photos straight from the track at http://www.flickr.com/photos/motorcraftquicklaneracing/
“Motorcraft and Quick Lane have always had a strong web presence by keeping in touch with their fans via email and online sweepstakes,” said Bob Benintende, Motorcraft National Marketing Manager. “We hope to reach out to even more of our fans by connecting with them on Facebook, Twitter, and Flickr.”
Each page will act as a centralized meeting place for Motorcraft and Quick Lane fans to visit and catch-up on what is happening with Motorcraft Racing, Quick Lane, and drivers Bill Elliott and Bob Tasca III. It will be a popular meeting place for fans to visit pre- and post-race, or any time.
By using Twitter and Facebook, fans will be able to interact with Motorcraft and Quick Lane, and learn more about what these brands have to offer. Flickr will allow fans unique access to one-of-a-kind photos from races and event appearances at their fingertips.
During the season, fans can access the social media sites to receive racing updates, event appearance information, as well as personal updates from both drivers.