• FordParts.com will be the featured sponsor of two, high-profile Ford racing cars in NASCAR and NHRA on June 11-13 weekend.
• Bob Tasca III to pilot the FordParts.com Shelby Mustang Nitro Funny Car at the NHRA race at Old Bridge Township Raceway Park in Englishtown, NJ
• Bill Elliott will race the No. 21 FordParts.com Ford Fusion during the NASCAR race at Michigan International Speedway in Brooklyn, MI
DEARBORN, Mich., May 27, 2010 – Both Wood Brothers Racing and Tasca Racing will alter the paint schemes of their Ford race cars the race weekend of June 11-13, in conjunction with the public launch of the new FordParts.com website.
The Wood Brothers’ famous No. 21 NASCAR Ford Fusion driven by Bill Elliott, and the Shelby Mustang NHRA Funny Car driven by Bob Tasca III will switch from their familiar red-and-white schemes to the new blue-and-white of FordParts.com.
The new, matching schemes will be seen in person by nearly 150,000 fans at Michigan International Speedway and Old Bridge Township Raceway in New Jersey, as well as millions more on TNT and ESPN, providing FordParts.com with a huge national audience to generate awareness of the new website.
FordParts.com allows repair shops, body shops, fleets, and do-it-yourselfers to shop online, order and receive Genuine Ford and Motorcraft® parts through one site for Ford, Lincoln or Mercury vehicles. Once a part is ordered, consumers have the flexibility of choosing in-store pick-up or having the parts delivered to their home or shop.
• An electronic parts catalog containing more than 22,000 technical illustrations and 280,000 part numbers
• 24/7/365 access
• VIN-search capability for parts look-up
• Comprehensive product and system information
• Ability for customers to select the dealer of their choice
• Money-saving installer/fleet rebate offers
• Flat rate FedEx shipping for packages up to 40 lbs
“FordParts.com allows all users to search and order Genuine Ford and Motorcraft parts with the speed and convenience they’ve grown accustomed to with their other online shopping experiences,” said Brett Wheatley, Director of Marketing, Ford Customer Service Division. “We’re thrilled to launch FordParts.com to the public and show millions of NHRA and NASCAR race fans where and how they can purchase original equipment parts from the Ford or Lincoln Mercury dealer of their choice.”
Every part available on FordParts.com is recommended by Ford Motor Company and features the trusted Genuine Parts or Motorcraft brand name. From air-conditioning compressors to wire sets – it’s the right fit for any Ford, Lincoln or Mercury vehicle.
Motorcraft® offers a complete line of replacement parts that are recommended and approved by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer exceptional value with the highest quality and right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Mercury dealers, independent distributors, and automotive parts retailers and are backed by Ford Motor Company’s Service Parts Limited Warranty. For more information, visit www.motorcraft.com.
About Quick Lane Tire & Auto Centers
Quick Lane® provides automotive quick services for all makes and models. Quick Lane’s nationwide network will surpass 600 facilities, each providing the convenience of an aftermarket company (no appointment necessary, service while you wait, evening and weekend hours, competitive prices) with the confidence of a major automotive manufacturer (quality parts, factory-trained technicians). Quick Lane® is a registered trademark of Ford Motor Company. For more information, visit www.quicklane.com.
FordParts.com allows customers to shop online, order and receive original equipment parts, connecting to a Ford or Lincoln Mercury dealership of their choice for the parts expertise, personal delivery assistance, and post-sale follow-up associated with a traditional purchase at a parts counter. FordParts.com is designed to support anyone who needs to find and buy original equipment Ford parts. Repair shops, body shops, fleets and do-it-yourselfers will all appreciate the speed and convenience of researching and purchasing Ford parts via this online portal, and the flexibility of choosing in-store pick-up or having the parts delivered. For more information, visit www.fordparts.com.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 176,000 employees and about 80 plants worldwide, the company’s brands include Ford, Lincoln, Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
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